View From the Phlipside Radio - Cars and Media

My name is Jay Phillippi and I've spent my life in and around the media.  TV, radio, the movies and more.  I love them, and I hate them and I always have an opinion.  Call this the View from the Phlipside.

By now I’m guessing you’ve caught on to the fact that I am seriously into the media.  Maybe even beyond the point that a grown man of advancing years should acknowledge but there it is.  What you may not know is that I am also something of a car guy.  I come by that honestly because my dad was a big time car guy.  His first job out of college was in the design department at Ford, on their honeymoon he took my mother to the Detroit Auto Show and before I was allowed to drive his cars I had to be able to explain how an internal combustion engine worked, identify the major systems of a car and be able to change a tire and the oil.  I grew up in a serious car household.

So imagine my unfettered joy when two of my great passions come together in a single story.  In the last week or two the folks at Ford and the the folks at National Public Radio have announced a partnership that will put a special app in new Fords that will give you direct access to programming from NPR.  That story in and of itself is no big deal even if you’re an NPR fan as I am.  

What got me about the story is the ever increasing amount of media that is now available in cars.  And it begins to worry me.  The worst idea, putting a video screen in the middle of the steering wheel, seems to have died off.  Which is wonderful from my point of view.  Even so you’re seeing more and more screens in cars.  The Tesla electric sports car boasts a 17 inch screen that basically takes over all the functions of the dashboard.  At the other end of the cost scale the brand new Dodge Dart has a screen for dashboard functions plus a second one for things like climate control and sound system.

But what really worries me is the advent of voice control for media in cars.  All of this MIGHT be a distraction if you let it but what happens when people from anywhere in the car can start affecting distraction inspiring stuff inside the car?  In my lifetime car radios were options.  Now we have music, phone, video, web access, and most of them can be fired up by a three year old in the back seat.

Somewhere along the line we need to remember that we are in a vehicle that weighs around a ton or more at speeds that can be well in excess of a mile a minute.  We drive them in situations that require great concentration.

Forgetting that, even for a second, can get you in a lot of trouble.  Something else my father taught me.


Call that the View From the Phlipside